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A Different Lind of Pop Up Gives Costumer a Fashion Week Preview

The Journey Fashion Festival by Malena Belafonte featuring Henry Picado, KVO Collections, Glamazon Beauty, Este & Chlo, Makany Marta

“We wanted to give the consumer a whiff of what is to be expected during Fashion Week. An ‘experiential browsing experience,'” says The Journey Fashion Festival creator and founder Malena Belafonte.

The Journey Fashion Festival by Malena Belafonte has made a mark in the fashion industry by creating exactly what the name says, a fashion festival. The shows are creative with visuals and experiences coming at you from every angle and the surrounding events are enticing to consumers and editors alike.

In a perfectly located storefront right off of 5th Avenue, close to Bryant Park which was the former host of Fashion Week, costumers are experiencing a preview of what is to come during New York’s Fashion Week in September 2017. Browse designer collections, try on gorgeous diamond dripping jewelry, sip a glass of wine while getting a make over. Meet the designers and experience what the sponsors have to offer.

Sennheiser created a great lounge to experience the newest pro audio gear and walk away with some of the most high tech headphones in the business. Meet the team behind Fly Nyon, a new helicopter experience for the thrill-seeking millennials who love taking selfies while dangling over Manhattan, Vegas or Hawaii during the open cockpit tours. Dazzle in spectacular diamond jewelry by KVO Collections and meet the designing sisters who have created a classy, beautiful and very sparkling collection that you can wear everyday as well as on the red carpet.

“We wanted to bring The Journey designers, sponsors and brands directly to the consumer,” says Malena Belafonte, the Creator and Founder of The…

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