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Botify Names Jeff Smith Head of US Professional Services

Jeff is an example of that rare SEO that truly understands the industry and knows how to derive business value, regardless of situation.

Botify, the premiere technical SEO platform for enterprise companies, has named Jeff Smith Head of US Professional Services. The addition of this important role will transform Botify’s customer relationships in the US.

“I was a client of Botify before I joined the team. Having been in the position of our customers, I understand their challenges. I can communicate the value of the platform more clearly to them and direct them to the information they need to make them most successful in using the platform,” said Jeff Smith Head of US Professional Services.

Jeff is a results-oriented SEO with more than 14 years of experience in digital marketing. He led impressive brands like HomeAway Inc. and RetailMeNot, Inc. through early growth phases then global expansion. He built and managed SEO and product-management teams, working side by side with engineers to guide projects from conception to completion. His deep SEO experience includes international site migration, web analytics, link evaluation and research, optimization of click-through rates, and AB testing for conversion rate optimization and UX improvements. With Jeff’s leadership in the US, Botify will be able to expand product adoption and extend client support even for brands with major search challenges.

“Many people touch SEO and understand it at a basic level. Very few people study it and evaluate widely accepted search strategies. Even fewer still reach a level of expertise where they can consistently create growth from their foundational knowledge on the topic. Jeff is an example of that rare SEO that truly understands the industry and knows…

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