Hermetise, a high-end European skin care line, reportedly uses kopi luwak (aka cat poop) as a key ingredient in its skin care line, according to Refinery29.
Hermetise’s Kopi Luwak Anti-Pollution Oxygen Brightening Treatment promises to give consumers an age-defying face lift with its 3-step process, which doesn’t come cheap. Those willing to invest in the product can purchase the three items individually at $1,660 each or pay $4,994 for all products in the treatment. What makes this treatment so expensive?
Kopi luwak is the most expensive coffee worldwide. The coffee’s known benefits include skin firming, reduced inflammation and decreased redness. However, the creation process for this coffee is what makes it more of a rarity.
A Civet — an Asian cat-like mammal — poops out coffee cherries that are then harvested into kopi luwak. However, it’s highly-valued in Indonesia because the animal is rare, rather than because of the taste of its fermented coffee. NPR reported in 2012 that the fermentation outcome somewhat resembles an “Oh Henry! bar,” but they claim that it’s “not even as rare as it used to be” because farmers have implemented unethical harvesting practices.
According to a press release Hermetise obtained by Bustle, “The Civet likes to eat cherry beans and while they love the taste, they are unable to break down the seed during digestion which produces a particular fermentation. When the Civet does his, ‘business’ what is left is newly fermented beans which farmers then collect, wash, dry, sort, and finally roast them into this expensive and extraordinary coffee.”
Hermetise’s treatment combines 24k gold, advanced oxygen and age-defying ingredients alongside its kopi luwak infusion to create what it describes as a strong age treatment. On the website, the brand claims the product is “designed to clear and protect skin from environmental pollutants…