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CPG and Southwest Airlines Team Up at Experiential Marketing Summit in Chicago this May

We provide actionable tips on how brands can leverage their own content, experiences and messages to reach employees effectively.

St. Louis, MO: CPG is joined by Southwest Airlines to present at Event Marketer’s Experiential Marketing Summit on May 3, 2017 at Chicago’s McCormick Place. Fred Bendaña, CPG’s SVP of Sales & Marketing, takes the stage alongside Leslie Shults, Manager of Culture Services for Southwest Airlines. Together, the pair will showcase the latest experiential marketing trends and results from their powerful partnership.

Bendaña and Shults will present, “Internal Events: How to Transform Employees into Brand Advocates” on Thursday, May 4, at 11:15am (CST). The session will introduce how a successful experience-driven campaign must start with your people. These internal employees can be transformed into powerful brand ambassadors externally. They’ll outline the strategy, design and technology that helps Southwest Airlines’ rally together their employee base and turn a series of moments into a movement.


“As CPG and Southwest Airlines continue to innovate and amplify the employee experience with the annual Southwest Rallies, we want to provide actionable tips on how brands can leverage their own content, experiences and messages to reach employees effectively,” said Bendaña. “Like the experiential engagement moments that bring the Southwest message of “One Team, All Heart” home for employees, we’ll show how other brands can make their next internal gathering a love fest for their company culture and a platform for employee advocacy!”

Along with this special, in-depth presentation, CPG is also a proud sponsor of the Experiential Marketing Summit 2017. CPG is excited to play a big role in helping EMS present an explosive collection of event trends, insights, case studies and ideas from top brands across the globe. Over 2,000 marketers will attend this 3-day conference to discover how their favorite brands are using experiential marketing to transform their businesses.


To learn more about CPG’s experiential solutions, please visit

About CPG Agency

CPG is an internal engagement agency that designs immersive, employee experiences for top brands and their greatest asset – their people. CPG’s live experiences, internal communication campaigns and immersive digital strategies bring internal stakeholders together in meaningful ways and create brand advocates. For over thirty years, CPG has supported brands like Southwest Airlines, Jimmy John’s, Carnival Corporation, Boeing, Citi, Ulta Beauty, Kohl’s and Planet Fitness to deliver impactful engagement solutions that connect people, inspire action and grow business.

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