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Frame.io picks up $20 million to be the Slack of video

Frame.io, the collaboration platform for the video industry, has today announced the close of a $20 million Series B funding round led by FirstMark Capital, with participation from existing investors including Accel Partners, SignalFire and Shasta Ventures.

Frame.io launched on to the scene back in March of 2015. The company solved a growing problem with a seemingly obvious solution.

People who make video have a really hard time collaborating.

Take, for instance, a brand that is making a TV commercial. The brand relays their vision to an advertising team, who builds out a story board, and then hands off the project to a production company. After the initial draft is edited, that video goes back to the advertising agency to get initial notes and feedback. After a second or third round of edits, that video goes to the brand for their thoughts.

Throughout the entire process, dozens of people are weighing in on the video. And yet, most of that communication is relaying timestamps and trying to describe your own feedback on a moving piece of content.

Frame.io lets all the people involved in the video creation, from the editors to the producers, directors, and external collaborators comment on and mark up this video, which is quickly shareable via a web link.

Founder and CEO Emery Wells says that the long-term goal is to become the Slack of video. The company now has 370,000 users who have signed up, and has grown the team to 40 people, with $32 million in total funding. In fact, Frame.io sees more than 700,000 videos uploaded each month for review.

Wells focus with Frame.io has always been professional freelance video makers, people he says that are in the “business of film”. Moving forward, Frame.io wants to double down on these customers, developing their security tools to the point where big studios and content producers feel comfortable sharing rough cuts of popular shows and movies on their platform.

Frame.io also has an iPhone app, which won an Apple…

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