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Neuro-ID and Zoot Enterprises Partner to Deliver Prescriptive Analytics Directly to Origination Process

By monitoring how an applicant responds to risk based questions, our clients can see a new dimension of risk that was previously undetectable.

Neuro-ID™, the leading provider of prescriptive analytics for the risk industry, today announced its partnership with Zoot Enterprises. Zoot, a global provider of advanced origination, acquisition and decision management solutions, accelerates the introduction of the newly released Neuro-ID Confidence Score™ (Neuro-CS) across a wide variety of risk-oriented industries.

Neuro-ID analyzes cognitive changes demonstrated by the applicant during the onboarding process that are indicative of future and ‘risk-relevant’ actions. Neuro-ID’s patent-pending neuroscience and prescriptive analytics solution assesses answers to online onboarding forms, questionnaires, and surveys in real-time to generate a risk confidence score, or Neuro-CS. This score provides organizations a valuable new dimension to assess, verify and segment applicants during the first part of the origination process thereby streamlining their operations and identifying applicants that align to the organization’s risk tolerance.

“Neuro-ID’s technology allows our clients to immediately improve their insight for online credit and risk decisions. By monitoring how an applicant responds to risk based questions, our clients can see a new dimension of risk that was previously undetectable.” said Tony Rosanova, COO and CTO at Zoot Enterprises. “As we introduce Neuro-ID’s technology, we are seeing very positive feedback from a variety of our largest enterprise clients. Neuro-ID’s cutting-edge approach has the value proposition that our clients expect Zoot to deliver to make them more efficient and profitable.”

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