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Sasbadi to ‘unleash’ non-academic segment’s potential

KUALA LUMPUR: Fresh from inking a preliminary deal with the local creator of a popular cartoon to adapt the TV show into a series of books, Sasbadi Holdings Bhd said it will be putting more focus on creating non-academic content for its biggest group of customers: Students.

“Most of the products we sell target students. However, students have many needs, for example they want to read fiction too. We also want to target books for adults such as for self-improvement and other hobbies. There are [basically] many other segments we can look into,” Sasbadi’s managing director Law King Hui told The Edge Financial Daily in an interview.

Law said the group’s plan to create more non-academic content for students is in line with its philosophy of promoting life-long learning.

Though the group already prints non-academic content via its unit Orbit Buku Sdn Bhd, he said there has not been much visibility for that area of Sasbadi’s business. And he intends to change that.

Last Wednesday, the group inked a memorandum of understanding with Animasia Studio Sdn Bhd, the creator of the award-winning animated TV show Chuck Chicken, which will allow Sasbadi to adapt the animation into books it intends to sell worldwide.

The popularity of the TV series is such that it has been licensed to major broadcast networks around the world, such as Disney Channel and Nickelodeon. It has also been featured on major satellite and provincial television networks in China, according to Sasbadi.

As Sasbadi also produces digital education solutions in-house, the group intends to include innovative technologies such as augmented reality (AR) in the Chuck Chicken line of books, as are typically found in many of the group’s other existing titles.

“We have mature technology that can be exported. So we are identifying partners who have good content and good branding in the local market, with good reach in terms of distribution, but lack the technological advantage. That’s where we can come…

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