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The full Masters of Marketing shortlist revealed



Ford – Unlearn – Ogilvy Public Relations
Jaguar UK – Feel Wimbledon with Andy Murray – Mindshare UK, Hammerhead VR and Spark 44
Kia – Kia & The Telegraph at Euro 2016 – Havas Media
Nissan Europe – Nissan X-Trail 4Dog – Performance Communications and Kingdom Creative
Nissan – Nissan CARED4 Campaign – Ve Interactive


Baxi Heating – The rebuilding of Baxi Works online loyalty scheme for gas installers
ITV Studios – Transforming ITV’s brand reputation in one month
– GSMA Innovation City at Mobile World Congress 2017Momentum Worldwide
LinkedIn – B2B Dinner for Five
Dyson – Making Hand Drying Matter

Charities and Non-profit

Lewis Pugh – Speedo Diplomacy for the Ross Sea – Frank
NHS Blood and Transplant – Missing Type International – Engine
Pride in London – #NoFilter – WCRS
RNLI – Communication Saves Lives – Mindshare UK and Proximity London
The Royal British Legion – Somme 100 Poppy Pin – Geometry Global
St John Ambulance and Tesco – Making Baby CPR Unforgettable: How St John Ambulance lived in the nursery to save lives – BBH
Tommy’s Charity – Breaking the silence on baby loss – Mindshare UK

Consumer Goods

Mars Chocolate – Maltesers: Look on the Light Side of DisabilityAMV BBDO
McCoy’s – When Flavour Calls – WCRS
Procter & Gamble – Pampers: UNICEF 1 Pack = 1 Vaccine – Hill+Knowlton Strategies
Ronseal – #RonsealAdBreak – BJL
Unilever Australia – Word on the Streets: Ice cream makes headlines with the world’s first fun-gorithm – PHD

Financial Services

Aviva Investors – Cutting through uncertaintyPtarmigan Media, Gravity Global and FTI
BNY Mellon and Newton Investment Management
– #PullTogether for Cancer Research UK – M&C Saatchi Sport & Entertainment
Nationwide Building Society – Voices Nationwide – VCCP
SunLife, Welcome To Life After 50
Universal Pictures
– The Secret Life of Pets & Petplan – Brand Culture
Wesleyan – Educating teachers about…

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