Walmart took another shot at Amazon when it revealed its “Scan & Go” technology, which allows shoppers to pay for products in stores by scanning them on their smartphones. The service, which is currently being tested in some locations, directly competes with Amazon Go, a store without checkout lines.
Walmart had rolled out its Scan & Go technology a few years ago, but it failed to catch on. However, new data from the 2017 Walker Sands Future of Retail Report suggests it could be more popular with consumers this time around. The annual report, based on responses from more than 1,600 U.S. consumers, found 60 percent of Americans are open to shopping in checkout-less stores.
Shoppers looking forward to this technology comes as 78 percent of consumers own a smartphone, and as two-thirds of them say they are comfortable making purchases through apps on their mobile devices. Although consumers can buy items through mobile apps, 79 percent of them still said they prefer purchasing their groceries at a store.
Walmart and Amazon’s in-store and mobile app merge could be a way to attract consumers.
“Walmart’s new ‘Scan & Go’ technology and Amazon’s ‘Amazon Go’ concept are two examples of ways that these companies are starting to think more about the connected consumer and shifting their experiences as a result,” Erin Jordan, account director at Walker Sands and one of the report’s authors, told International Business Times.
It’s a good idea for retailers to boost technology in store to enhance the full shopping experience, Jordan said, since 18 percent of consumers go to physical stores in order to get a personalized shopping experience.
However, throwing all types of new shopping technology at consumers won’t necessarily excite them, according to Jordan. The report found only 15 percent of consumers said they were interested in smart dressing rooms, while 13 percent said…